I Tower / Chiasmus Partners

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Text description provided by the architects. I Tower is located a few blocks from Gangnam's business district, a symbol of modern Seoul that features a concentration of commerce, corporate and residential areas where one can find many digital design advertisement agencies. These characteristics of the location, and the emerging digital advertising brand's demand for a 'new type of office building', meant that there existed a need to incorporate functional flexibility, efficiency and symbolic significance. To further illustrate the context, the site is located at a block corner and faces a small park to the north, around which there are residential buildings of three to five stories. Facing the park to the north and the business district's high rise buildings to the south, the design needed a balance between not disrupting the neighborhood's public space and forming a part of the urban landscape.
Under these circumstances, the objective of establishing a space for conferences, lectures, events and leisure for 200 employees had to be achieved in a building with a height to width ratio of 2:1.